Product Description
This book provides–for the first time in a single source–a complete and systematic treatment of the varying perspectives and dimensions of product management. Onkvisit and Shaw focus on product management and decisionmaking within a product life cycle context, integrating theory, applications, and managerial implications to provide product managers, corporate planners, and entrepreneurs with a balanced, meaningful framework for strategic decisions. Throughout, exa… More >>
Product Description
New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project…. More >>
Product Description
Thoughts and commentary for product managers and marketers who are all looking to discern what is and isn’t relevant for their given market space.Kindle blogs are fully downloaded onto your Kindle so you can read them even when you’re not wirelessly connected. And unlike RSS readers which often only provide headlines, blogs on Kindle give you full text content and images, and are updated wirelessly throughout the day…. More >>