Posts Tagged management
Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
Product Description
“Strategic Brand Management” deals with the concept and practice of brand management in its totality. The new edition is packed with fresh examples and case studies of brands from throughout the world, and pays particular attention to the development of global brands. Three new chapters have been included which concentrate on the life span of brands by looking at: the sources of challenges to brand equity; factors which dictate a brand’s life expectancy; and revital… More >>
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Maintenance Resource Management
Product Description
This book is written for current and prospective users of maintenance management systems within industrial manufacturing facilities. Whilst dealing with common resource management techniques, it focuses on material requirements management, including case studies drawn from practical experience…. More >>
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Strategic Role of Product Management
Product Description
Who in your organization is focused on next year and the one after, the next product, the next market?
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