Product Description
There are many product managers. Often their responsiblities are extensive and expectations of performance overwhelming. In this second edition, Stephen Morse focuses on the skills and techniques the product manager needs to be effective. It offers a practical approach to the product management system, covering all aspects of the tasks, including: product strategy product planning New Product Development (NPD) product marketing product profitabilit… More >>
Tags: management, management system, marketing product, new product development, npd, product, product management, product managers, product marketing, product strategy, stephen morse, Successful
#1 by Humberto Mejia on April 7, 2010 - 12:24 am
This refers to the 1998 edition-
As stated in my reviews I use this book in conjuction with Profitable & P.M Handbook (see my reviews).
The use of matrices and the the tips to having your biz plan focused are invaluable.
Rating: 5 / 5